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G-Star RAW and Pharrell Williams have announced a strategic partnership. This partnership comes after two years of collaboration between G-Star and Pharrell Williams’ company Bionic Yarnon RAW for the Oceans, transforming recycled ocean plastic into denim. With established compatibilities in design ethos and creativity, Pharrell’s involvement with G-Star emerged to be natural fit, both being recognized for a shared pursuit of innovation.
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